Ex-Engineer, now I Design
‍User experiences

Bridging the gap between engineering and design to deliver seamless, impactful digital interfaces.

Featured Work

Designing the Future of Franchising: An AI-Driven CRM

I designed the launch of Franchisely’s AI-driven CRM, streamlining lead management to automate key processes and double conversion rates, dramatically boosting efficiency.

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Strategic Design for Operational Excellence: Pivotal Modules

The 'Operate' and 'Collaborate' modules at Franchisely improved franchise management and communication, enhancing revenue and efficiency during a critical transition.

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FinTech Clarity: Redefining Exit Communications at EquityZen

At EquityZen, I led the redesign of our exit event communication strategy, significantly improving investor understanding and operational efficiency by implementing a user-centered design that reduced support queries by 38% and communication time by 45%.

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Contact me at:

hana.szyperek@gmail.com