I'm Hana, a NYC-based Product Designer.

I'm a product designer who believes in solving complex problems through creative, user-centric solutions. My journey began as a software engineer at Cultural Vistas, where I first realized that feature design is about understanding the entire product ecosystem, not just isolated requirements.

My approach to design is holistic—blending technical expertise from my Computer Science background with a deep passion for user psychology and visual storytelling. With over four years of experience, I specialize in creating AI-enhanced digital experiences that drive meaningful business outcomes. Whether I'm working with franchises or fintech platforms, my goal is always the same: to transform complex workflows into intuitive, accessible solutions.

As a design generalist, I thrive on bridging technical complexity with elegant user interfaces. My work at Franchisely exemplifies this, where I integrated AI to reduce scheduling time by 85% and doubled conversion rates. My background in engineering allows me to collaborate seamlessly with technical teams, ensuring designs are not just beautiful, but also pragmatic and achievable.

Beyond professional work, I'm an artist at heart. Drawing since childhood and skilled in hyperrealism, I bring a unique creative perspective to every project. My interests in watercolor painting, interior design, and even raising butterflies inform my design philosophy—each project is an opportunity to create something both functional and beautiful.