I'm Hana, a NYC-based Product Designer.

Currently, I'm working with Franchisely to create AI-enhanced mobile and web applications that help franchises grow. My skills are adaptable across various industries, focusing on creating impactful digital solutions. With over four years of experience in designing interactive experiences, I specialize in both low- and high-fidelity prototyping, design systems, and accessibility. My work is dedicated to developing solutions that are not only functional but also drive significant business outcomes.

My passion for design ignited while I was an engineer at Cultural Vistas, a nonprofit where I began to see feature requests as part of a larger product ecosystem, not just isolated needs. I believe users have valid reasons for their feedback, though they may not view their needs within the full product context. By empathizing with user experiences—joking that "if I had a nickel for every unnecessary click, I'd be rich"—I merged business objectives with user-centric design to create impactful, intuitive, and accessible solutions.

My background in Computer Science, along with my interests in psychology, user behavior, and visual UI design, deeply informs my approach to product design. Drawing since the age of three and skilled in hyperrealism, I infuse a distinct artistic perspective into every project. Beyond professional pursuits, I nurture my creativity through watercolor painting, baking, interior design projects, and the unique hobby of raising butterflies from eggs discovered on my plants.